Off-plan property launch films

Off-plan launch films from approved architectural renders.

For boutique property developers and marketing teams. I turn approved CGI and stills into a finished film for the sales launch. No shoot or template slideshow; scope and approvals stay in email or chat.

Send your renders Watch the property-film concept
Horizon Line Studio concept · 9 connected scenes
Built for
Off-plan launches and pre-sales
Source assets
Architectural CGI, renders and stills
Deliverables
One 35-45-shot launch film in one chosen aspect ratio
Workflow
Written scope, approved keyframes and a campaign-ready master

Short proof-of-method studio concept · Off-plan property

Horizon Line: nine scenes, one controlled property world.

The same couple, residence and coastal light remain coherent from arrival to key handover and sunset. This studio concept demonstrates the production method; no client outcome is claimed.

See the full case, frames and process
Horizon Line, full 27-second vertical film.

From approved CGI to launch campaign

Let buyers feel the development before it exists.

Your approved CGI remains the factual source. The film adds sequence, atmosphere and human scale while preserving the architecture and project claims your team has approved.

  1. 01

    A sales narrative, not a render slideshow

    Arrival, exterior, amenities, interiors and the final promise are planned as one short narrative around the sales brief.

  2. 02

    Approved CGI stays the factual source

    Architecture, materials, views and mandatory claims are identified in the scope and checked in keyframes before scenes move.

  3. 03

    Each aspect ratio is its own production

    Landscape and vertical films need different compositions and separately generated scenes, so 16:9 and 9:16 are scoped and priced as two films.

Async by design

You approve the plan before motion starts.

  1. 01

    Brief

    Share the sales goal, launch date, approved property assets and one primary format. If you need two separately produced films, request both.

  2. 02

    Scope

    I return a written treatment, shot list, delivery date and fixed total price.

  3. 03

    Keyframes

    You check architecture, subjects, composition and visual direction before animation.

  4. 04

    Finished film

    I create the scenes, assemble and finish the film, then deliver the agreed master.

Fixed project pricing

One film. One primary format. One fixed quote.

A typical property launch film is built from 35-45 planned shots. The quote covers concept, production and post, not generation attempts.

Two-format launch campaignTwo independently produced 35-45-shot films: one 16:9 and one 9:16. Each includes treatment and shot list, keyframe approval, AI scene production, edit, basic finishing, sound design and simple on-screen titles.
from $5,000Two separate productions
Property launch filmA 35-45-shot film in one chosen format, including treatment and shot list, keyframe approval, AI scene production, edit, basic finishing, sound design and simple on-screen titles.
from $2,500Schedule fixed after asset review
Direction and motion testOne approved keyframe and one 3-5 second motion scene. The fee is credited to the ordered film.
$300Before full production

Each quote covers one 16:9 or 9:16 master. The second aspect ratio is a separate production because its compositions and scenes are generated and edited again; it is quoted as a second film. You review a watermarked preview before payment and receive clean full-resolution files after payment. Paid music, voiceover, source reconstruction, complex motion graphics and separate licences are agreed before production. Standalone shot-only work is available by request.

Before you send the renders

What a controlled property film needs.

Which projects are the best fit?
Off-plan residential, resort and mixed-use developments with approved CGI or a stable visual package. Ordinary listing slideshows are better served by automated tools.
What files should I send?
Approved renders or CGI, available plans, material references, project copy, brand guidelines and one primary format. If you need two separately produced films, request both.
Can the project run without calls?
Yes. The treatment, quote and keyframes can be approved, and the finished files delivered, by email or chat. Meetings are optional.
How do you avoid inventing property features?
Approved source assets are the factual base. Any atmospheric or lifestyle additions are identified in keyframes and require written approval before animation.

Send the renders. Get a written launch scope.

Include the project link, launch date and required format. I will return the recommended film structure, schedule and fixed quote. No discovery call required.

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