Studio concept · Beauty product · 9:16 · 24 sec
Quiet Ritual
A complete product routine in eight connected scenes.
Created as a studio concept from a product brief and a single unbranded tube: a complete 24-second vertical film. No shoot, no studio booking, no casting.
One model, one bathroom and one package stay consistent from the first shelf frame to the closing campaign layout.
- Deliverable
- Finished vertical video
- Format
- 9:16, 24 seconds
- Sequence
- 8 scenes
- Continuity
- One model, one product, one interior
A full routine, from morning light to the campaign frame.
The same model, packaging and warm interior light hold across all eight scenes.
Launch a product that has no footage yet.
A beauty launch usually waits on a shoot: a studio, a model, a stylist and a day of light that still has to match the brand. The brief here was to reach a finished vertical film from packaging and a written description alone.
The shot list fixed eight scenes covering the product in its setting, in the hand, in use, at macro range, and finally as a layout with clear space for campaign copy.
The film, frame by frame.
How the film was built
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01
Brief
The product, tone and references set the direction.
-
02
Shot list
Eight scenes cover product, use, texture and campaign layout.
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03
Key frames
We approve the packaging, model and interior before motion.
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04
Video scenes
Each approved keyframe becomes a moving scene.
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05
Final edit
The scenes come together in the final vertical cut.
Planning a product launch?
Send the packshots, brand guidelines and launch date. I’ll reply with a written film structure, timeline and fixed quote.